![]() ![]() MIKE MCGUIRE: Because it's easy, they can see the content, they can find things they want, and they're able to pay for them very quickly and get out of the store with the stuff they want. People just like it, says Mike McGuire, an analyst at Gartner who follows Apple. Apple has created a complete ecosystem with its best-selling music player, the iPod, and a very easy-to-use online retail shop. ![]() But none of those companies have come close to challenging the hegemony of iTunes, which has sold more than three billion songs. LAURA SYDELL: Wal-Mart sells music downloads, so do Microsoft and Yahoo. NPR's Laura Sydell reports that Amazon may be the first digital music site that can really compete with Apple's iTunes store. It will be possible to play the music on every available player from the iPod to the Zune. The online music store will sell songs for between 89 and 99 cents. Amazon launches a music-download site today. ![]()
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